This article is an abstract of the latest study from eMarketer.com. Although the data is mainly focus on North America’s market, the report still can be an very important reference for us. Let’s keep an eye on the digital trends in 2012 and prepare for the next move.
Trend 1: location, location, location
Location-based services (LBS) have surged, finding deals is a bigger motivator for using geolocation than gaining status. The next wave in location revolves around enabling commerce
Trend 2: Content design for multiple devices
Technology adoption is accelerating rapidly, raising consumer expectations about content delivery and accessibility. In 2012, as smartphones and tablets become even more widespread and the technology becomes more advanced, people will view your emails, landing pages, blogs, videos and more on platforms of various sizes, shapes and functionality. It’s time to take steps to ensure your content is readable on a full range of devices.
Trend 3: Go social
How we communicate has changed dramatically in the last five years. Take steps to ensure your content is highly shareworthy and easily shareable.
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| Figure 1. Two-thirds of US internet users will use social networks in 2012 |
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| Figure 2. Leading social media marketing channels used by companies, 2011 |
Trend 4: Go mobile
According to new data from Nielsen 62% of adults ages 25-34 owned a smartphone in the third quarter of 2011, translating into a huge opportunity. The potential for the mobile app market has been steadily growing.
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| Figure 3. Branded apps are a prime form of magnetic content |
Trend 5: Get In the Cloud
Many companies started to leverage the cloud, enjoying the economies of scale, security and ease in managing their growing data needs. Those successes promise even greater cloud adoption in 2012.
Reference: eMarketer.com
